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Advertising, Marketing,

& Social Media

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ADVERTISING, MARKETING, & SOCIAL MEDIA USE CASE (1/2)
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Customer Experience (CX) & Sentiment Analysis

Problem
Understanding customer feedback—including knowing what customers like, what they want, and what their pain points are—is paramount to increasing sales. When a flood of messages, reviews, tweets, chats, and emails flow into various channels, however, it is a challenge to get a comprehensive overview of customer expectations and pain points.
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CX Sentiment Analysis
Current Solutions
Today, customers can get simple snapshots of customer feedback through programs that classify product reviews as either "good" or "bad." These programs do not deliver the full picture customers provide through their feedback, though, nor do they filter spam and unsolicited messages. These basic programs can form the basis for complex A.I. models that give a more complete overview of feedback, but creating these models requires great time and effort to select messages for training, and then to train and tune them.
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NaturalText Advantage
NaturalText A.I. goes beyond simple binary classification of reviews as either "good" or "bad"—rather, it can group and rank tens of millions of customer reviews, based on contextual similarity. This means you can see which topics your customers discuss the most, and understand what they really think.
Reviews can be classified in multiple languages, so companies can get a truly global perspective. Different formats of messages, such as emails and tweets, can be merged to create a unified view of customer satisfaction. Lastly, spam and junk messages can be flagged based on content, and removed to avoid skewing results.
  • Simplifies web and social media management to improve responsiveness and make dramatic increases in customer satisfaction
  • Saves time and money spent on identifying and resolving customer issues
  • Turns customer reviews and other text data into quantifiable, actionable insights to increase sales revenue
  • Links with other analysis tools to give a more robust picture of customer experience
  • Uncovers trends in customer feedback and sentiment through secure analysis of both public and private channels
ADVERTISING, MARKETING, & SOCIAL MEDIA USE CASE (2/2)
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Fake News Detection & Fact-Checking

Problem
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Pipeline Development
Current Solutions
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NaturalText Advantage
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