Enterprise Lead Generation Solution - Finding relevant companies and people to sell. 

Lead Matchmaking by NaturalText's ZeroShot Symbolic AI

Today, lead generation starts with searching for relevant leads or asking AI to suggest via finding similar companies. Searching via automated tools or manually is leading to "spray and pray" because the ratio of relevant to non-relevent leads is very low i.e. relevant leads consist only few percentage of overall search results. 

Usually industry spamed everyone's inboxes. This led to several actions including in 2023 Google and Microsoft imposing restrictions to stop the barrage of emails. Industry responded with newer strategies, by creating new domains, warming up the domains and sending mails via those domains instead of regular domains. 

This still doesn't solve the problem of relevant leads as the same old spray-and-pray methods came back in a new more complex and different way. People still send more spam mail, Email providers still block those mails. 

Critical gap in this is how the companies search and find users looking for products. Because the keyword search is so bad that professionals try to use metadata such as company size, location etc to get the leads. 

There are several tricks used by companies and agencies  to fix this keyword search solution. 

First trick is to filter by metadata. After the keyword search results shown, filtering the results by company location, size, revenue in case of account based search. If it is people based search, title and other metadata is used. 

Second trick is to group companies by metadata called lookalike companies. Instead of filtering, this one generates a list of companies given a company. Now some AI based recommendations are also thrown. 

Third trick is to search social media descriptions of the companies, now that includes LinkedIn posts too. Hoping to find some connection. 

All these fail because these are just tricks not solutions. 

NaturalText with zero-shot symbolic AI offers a full 360 degree solution to get relevant companies. 
 

​NaturalText groups all the companies based on text information found in Website, Social media information. This clustering is based on contextual understanding of text. Next based on the clustering connections are created for products, services, technologies, and people. 

These connections make the matching. You can visualize the way companies, people, and technologies are connected.  

With historical information, changes over time, how the companies performed, how the people moved from one company to another, how technologies updated all can be tracked. 

Thus instead of keyword search, companies get a powerful tool to understand the market and leads they are selling. 

Contact the NaturalText team at info@naturaltext.com to get started. 
 

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